PR agencies or PR boutique firms are in charge of media planning, marketing, media outreach services and any communications of any business. During any public relations crisis, having a PR agency ensures that the issue can be addressed appropriately by mitigating the damages and maintaining the company’s brand image.
- Taking responsibility of the issue.
When your company encounter an online backlash or bad reviews that have escalated into a big issue, don’t cover up. Instead, address it right away to lessen the damage.
Take the responsibility for the problem, according to Forbes. Address it promptly and make a response. Strike when the iron is still hot.
Immediately answer all concerns about your company. Don’t argue with anyone. After dealing with the issue and the answering questions, write a press release distribution about it.
Ensure that you share it to your social media pages. This creates the impression that you’re on top of the situation. When you share the updates with the public, they maintain their trust as you sustain your credibility despite the issues.
- Be on top of the story.
As a brand, you need to show that you can handle the situation. Any story that goes online can go viral quickly. In order to cease the case from blowing up, do whatever you need to do.
If you are the president or the CEO of a company, immediately post an apology, communications or whatever is needed. Be relevant, act as fast as you can.
- Go beyond saying sorry.
Issuing a statement that says “I’ll check on everything” isn’t the response that people want to hear from you. Even you tell them that you’re sorry, sad and hurt about what happened, it cannot change a thing.
Aside from feeling sorry and apologizing, show them how you will improve the situation. For instance, let them know that you are changing rules and policies.
Acting quickly on the scenario shows how serious you are at solving the problem. It counts a lot before your loyal customers turn away from your brand.
- To be transparent and accountable.
In the world of the social media, it is very important to have a reputation management in order to protect a brand’s credibility. During a crisis, brands should always be transparent, proactive and accountable. In simple words, they should learn to acknowledge, accept the obligation and apologize.
- Get ready for social media attacks.
In extreme cases, a simple problem can ignite like wildfire on the social media. Sadly, some small companies ignore this fact.
Even you are not active on the social media, don’t think that the issue can’t go viral. Make sure that you plan with a PR agency on how you can handle these situations. Prepare a plan and modify it when needed.
Crisis Management PR
When a brand comes under attack, it is extremely difficult to control their reputation online. Their credibility as a brand can be damaged in an instant when these things happen.
Here is where a PR agency can help. They are qualified and experienced in guarding against attacks and protecting the image of individuals or brands.
They can help in how you can formulate strategies to handle the worst case scenarios during an attack. When you seek the services of PR firms, they can assist you in restoring your image immediately after an incident.
For instance, if your company became a headline because of an industrial accident that claimed several lives, a PR agency can help by recommending local and national interviews. During a crisis, people say a lot of false things about you and your brand. However, the trick is not to just swallow everything and do nothing.
A PR agency may advise you to issue press releases in order to address the issue. You may accept interviews with the media in order to clear things out.
Acting immediately can clear an individual and the brand’s reputation. A good PR management can ensure that you can withstand during a crisis.